Leadership Team

An innovative trailblazer and entrepreneur with 15+ years in the digital travel industry. Greg finds inspiration in helping businesses reach their potential by providing curated technology and marketing services for the watersports and boat tour industry.

Greg enjoys being out on the water with his family, which drives his passion for creating industry leading features and services for WaveRez. In 2025, he wrote his first book Mastering OTAs, where he shares a blueprint on how operators can grow their business using online resellers.

With 25+ years of experience in Information Technology and 15+ years in entrepreneurship, there’s no system Alex can’t build or business he can’t run successfully. Alex built and sold a handful of companies and still building and investing in more every single year. He loves system architecture and with vast knowledge in Linux, but any cloud system is a friend to him.

Alex has a lot of patience and pays attention to details – two incredibly valuable skills that he borrowed from his other hobbies. He absolutely loves building tech teams and then creating projects together. His bilingual skills bridge the gap between different cultures and turn them into a powerful force that has no limits.