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Blog > Watersport Marketing > Get Ready for 2025 With WaveRez

Get Ready for 2025 With WaveRez

Prepare your business for a thriving 2025 season by optimizing rates, enhancing your website, updating product listings, and leveraging new tools and integrations.

| January 13, 2025 | 4 Min Read

Prepare your business for a thriving 2025 season by optimizing rates, enhancing your website, updating product listings, and leveraging new tools and integrations.

| January 13, 2025 | 4 Min Read

As the new year approaches, it’s time to ensure your operations are ready for a successful 2025 season. WaveRez is here to guide you through the process, helping you maximize your revenue and streamline your operations. By taking a few key steps, you can prepare your watersports business to thrive in the coming year.

#1 Load Your Rates Early

Loading your rates early is essential for setting the stage for a smooth and profitable season. Here’s why it matters:

  • Generate Early Cash Flow: Advanced bookings boost your financial position before the season kicks off.
  • Operational Insights: Gain a preview of high-demand days and weeks.
  • Improve OTA Rankings: Platforms like TripShock, Viator and GetYourGuide rank listings higher with active booking data.


Pro Tips for Rate Loading

  • Use last year’s rates as a baseline.
  • Increase prices for periods that sold out quickly last year.
  • Don’t stress over perfection—you can adjust rates throughout the year.
  • Ensure rates are uploaded to OTAs if required.
  • Utilize WaveRez support for guidance and assistance.

Leverage Dynamic Pricing

Generate additional revenue during high demand periods.

  • Set up your dynamic ranges to adjust prices as tickets or rentals sell.
  • Apply tiered pricing to gradually increase rates during peak demand.
  • Focus on historically high-demand weeks.
  • Talk to a WaveRez support agent for tips and assistance.


#2 – Optimize Your Website

Your website is a critical component of your sales strategy, so make sure it’s updated and optimized:

  • Refresh Content: Update images, revise outdated information, and improve SEO.
  • Streamline Online Bookings: Use the WaveRez lightframe popup booking module to keep users on your site.
  • Install Tracking Tools: Add Google Analytics and Facebook Pixel to track and optimize visitor behavior.


Did you know WaveRez offers Free WordPress websites?

WaveRez operators can now take advantage of turnkey WordPress websites that integrate directly with their booking portal for a seamless user experience.

#3 – Review and Improve Product Listings

Your product listings should be engaging and informative to attract more bookings. Here’s how to enhance them:

  • Update Images: Highlight key moments that showcase your offerings.
  • Add Revenue-Boosting Options: Include features like Cancellation Protection and Damage Protection.
  • Check OTA Integrations: Ensure all connections with OTAs are working seamlessly.
  • Consult the Experts: Reach out to WaveRez marketing consultants for tailored advice on maximizing your listings.


#4 – Explore New Features & Integrations

WaveRez is introducing innovative tools to enhance your operations in 2025. Check out our full roadmap for features and timelines.

  • Category Grouping: Organize offerings on your booking portal for easier navigation.
  • Conversion Assist: Engage and re-market to previous guests through automation using integrations such as ConverstionAssist.
  • Expanded OTA Integrations: Distribute more broadly with platforms like Viator and GetYourGuide (Coming soon).
  • Default Option Selections: Optimize checkout with pre-selected popular choices.
  • Photo Integrations: Use Souvenir Pix, Fotaflow, and PicThrive to elevate your product visuals.
  • Internal Booking Fees: Collect 100% of booking fees for walk-up or phone reservations.
  • Built-in Waiver (Coming soon): Free waiver solution built directly into WaveRez to streamline operations.
  • Overnight Reservations (Coming soon): Offer overnight reservations to broaden your services.

Partner with WaveRez for Success

Preparing for 2025 doesn’t have to be overwhelming. With WaveRez, you’ll have the tools, features, and support needed to elevate your business. Contact our team today for personalized assistance, and let’s make 2025 your most successful season yet!

About the Author

Greg Fisher

Greg Fisher is the Co-founder and CEO of WaveRez, a leading platform revolutionizing watersports and activity reservations. With a passion for innovation and a keen understanding of the tourism industry, Greg has been instrumental in driving the company's growth and success. Under his leadership, WaveRez continues to set new standards in customer experience and operational efficiency.
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